Kassandra Barnes

Kassandra Barnes

Vice President, Enterprise Marketing & Communications for TrueBlue Staffing Brands

As Vice President of Enterprise Marketing & Communications for TrueBlue Staffing Brands, Barnes leads an award-winning MarCom practice supporting all of the commercial staffing brands within the TrueBlue company. With over 20 years of marketing, market research and communications experience, she leverages a deep understanding of of the staffing industry and marketing strategy to drive growth.

Barnes has worked for over a decade in the human capital and staffing space, previously at Paycor, a national payroll provider and CareerBuilder a leader in recruitment technology. Her expertise is focused on leading demand generation, product marketing, digital marketing and market research teams. Barnes received her undergraduate degree in Sociology from Transylvania University and her Master’s degree in Media Studies from William Paterson University.

PeopleReady, a TrueBlue company (NYSE: TBI), specializes in quick and reliable on-demand labor and highly skilled workers. PeopleReady supports a wide range of industries, including construction, manufacturing and logistics, retail and hospitality. Leveraging its top-rated JobStack staffing app, hundreds of local teams, and branches across all 50 states, PeopleReady served approximately 64,000 businesses and put approximately 154,000 people to work in 2023.